How Italian Ice Cream Can Teach You to Get More Business
Uncle Benny was famous for his delectable Italian ice cream.
Benny's secret was that he knew the value of always testing his product with his customers.
He kept the flavours the customers liked, and culled the ones they didn't.
Then he kept improving the customers' choices until he had an ice cream range that almost everyone found irresistible.
This is the final clue in the online marketing puzzle, the one thing that makes all the difference.
Give the customer what they love by continually testing and improving your product flavours.
Doing this on the web is remarkably easy, and yet many online businesses completely ignore this beautiful opportunity.
It's called various terms from A/B testing, multivariate testing, customer research, split testing, conversion rate optimisation, but really it's just about which flavor the customer licked more.
Want More Licks?
If you want more licks, then you need to systematically test all aspects of your online business to see what attracts clicks and what doesn't.
Then you can improve on the parts of the page, campaign or site that are working and remove the parts that aren't.
This is what all high converting sites do. it is their secret weapon.
Let us improve the flavour of your website
If your interested in achieving high conversion rates, then let us do this work for you. We can set up a testing service to continually improve any part of your online business.
By making small improvements consistently over time, you will eventually build a very high converting website.
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