Smarter Marketing Services

Conversion Rate - Landing Page Optimisation

There is simply no other online strategy or tactic that can generate the return on investment that improving conversion rates and optimising landing pages can.

That is Turn more of your existing browsers into buyers.

More of your lookers into leads.

If you only focus on one thing, this should be it.

It is the greatest impact you can make to your online performance .

Achieve More, Spend Less

No other form of online marketing comes close to delivering the return on investment that an increase in conversions and optimised landing pages can deliver.

Read more: Conversion Rate Improvement - Achieve More, Spend Less

Strategic Services - Play a Smarter Game

Most forms of online marketing you do will only work for as long as your paying for the campaign.

Once the campaign is over, your back to where you started, and you'll have to write another cheque for the coming month.

The trick is to play a smarter, more strategic game. 

Much of today's online business is still incredibly inefficient.

By systematically improving all of the related elements of your online business, and integrating effective marketing practices you can produce exponential results, and at a lower cost.

Find out how here...

Analytics

One of the great marketing and advertising beauties of the web is that every action is accountable.

You can measure everything. And if you can measure you can test it. And if youc an test it, youc an improve it.

Analytics is fundamental to improving your online business performance.

If you need help or advice setting up an analytics program, or understanding the wealth of data these programs provide, then we can help.

Analytics is one of our core services and you can find out more about it here Analytics.

Knowing what your customers are doing on your site is essential and valuable knowledge in increasing your business. Also known as web analytics, emetrics and traffic reporting, it helps you answer the following questions:

Who are your customers?

What are they doing?

Why are they doing it?

What do they really want?

How are they doing it?

Discovering the who your customers are and why they do the things they do is essential to a high performing site.

For even more information read the Analytics section in our Smarter Marketing Blog.

Optimization

Optimization can mean a lot of things online. We simply view it as how to systematically increase your results using the many testing and optimization tools that are available.

Or How italian Ice Cream Can Teach You to Get More Business.

Whether it's optimizing a landing page, an online ad, an email, a product page or anything to do with the web anything and everything can be tried and tested to see whhat gives the best result.

It's another of our core serves and you can find out more here...

Copywriting - Writing for the Web

Online copywriting is the smart online marketer's secret weapon. Content is king, and the company that tells the best story wins.

Writing copy for the web is a highly specialised skill.

It not only requires the knowledge of good copy writing, but it must also take into account the disciplines of search engine optimisation, how customers read on the web, the buying and selling process, customer personalities and much more.

It is one of the most under utilised techniques in online marketing.

Done well, it can have a dramatic effect on increasing your business. It is, afterall, salesmanship in print. And the better your online salesperson, the better your results.

Shopping Cart Abandonment Reduction

They're in the checkout but they just don't complete the purchase.

Why?

Find out and you can bring immediate improvement to your bottomline.

Improving shopping cart design and buying processes is another of those areas that allows you to harvest the low hanging fruit.

To convert more of the people you already have on your website into customers.

Improvements of 10-20% annualy are not uncommon.

Read more in our Smarter Marketing Library

How to Improve Your Shopping Cart Performance

Why Shoppers Abandon Online Shopping Carts

Online/Offline Marketing

-Email marketing, list building, search engine optimisation, search engine marketing, blogging, social networking, sms.

These are the basics of any online enterprise, but they still need to be done intelligently to maximise your results.

Understanding that the customer is in control is one of the keys to online success.

Treating your website as a selling or advertising medium is never going to work very well.

You must put yourself in your customers' shoes and understand what it is that makes them buy from you.

Define their desire and make them want to spend time on your website.

To maximize your results you must create that desire within your customers.

Too much of what purports to be online marketing totally ignores the customer's desires.

Find out how to make a real connection with your customers...

Cost Reduction

Saving money is just as important as making money, and there are a range of services, techniques and strategies to dramatically lower your ecommere operating costs.

Knowing which ones to choose or try can be daunting.

Choosing the wrong platform in some cases can cost you hundreds of thousands of dollars.

If you need help in choosing, then I can help. Just see the Results page to see how much I've saved some clients

Persona Development

Personas are a high end technique to ensure your site and marketing campaigns cater the different types of customer personalites that come to your site. 

Personas help maximize your conversions, sales, engagement, sign-ups and lead generation.

This is a technique for companies that are serious about maximising the business they get from their website.

Put simply, personas recognize that customers are different. They have different motivations, personalities, hot buttons and reasons for doing business with you.

All too often a site design reflects the world view of the lead designer or manager in charge of the web project. Unfortunately this only usually caters to 25% of the population.

By designing for other personality types, you can ensure your website and online marketing efforts work on as many potential custoemrs as possible.

Learn more about personas here...

Business Intelligence - ROI, KPI's, Dashboards

Turn your analytics data into customized dashboards that show exactly how well your online business is performing.

Having information at your fingertips makes planning and decision making easier and more informed.

We can create desktop dashboards for monthly, weekly or even daily analysis. 

These days there are a wealth of free and inexpensive analtyics solutions that produce a torrent of data. But how do you interpret it all and decide not only what's important but what to do about it.

By working with you to clearly identify your business and marketing goals, we can develop dashboards that give you the information you need to manage your online business and marketing.

Desired Return On Investment (ROI)

With so many choices in online marketing and development, knowing what to spend your budget on and what to expect in return for your investment is often a great unknown.

I can tell you specifically what things cost and what sort of return you can expect.

Success Measures (Key Performance Indicators)

How are you measuring the success of your website?

Is it a valid and tangible measurement?

Can you put it in the bank?

Legal, Corporate, Government and Industry Compliance - How Not to Get Sued

The vast majority of websites seem to have forgotten that all the normal rules of business still apply to them.

That leaves many websites vulnerable and liable, unkknowingly sitting on a bomb whose fuse is already lit.

There are a whole range of laws, guidelines, standards, government policies and industry codes of practice that pretty much everyone is required to adhere to.

Not doing so will inevitably lead to legal problems.

Do you know if you comply with any of the requirements for: accessibility, usability, standards compliance, legal, copyright, defamation, best practice, industry and regulatory policy?

Read this blog post for more How Validation Will Increase Your Online Busines Results

The Buying and Selling Process

Do you systematically move your customers through the buying and selling process?

Do you know what information they need, what assurances they require at each stage of the process?

Has your website been designed with these factors in mind?

If you don't know how customers buy, what their motivations are, how can you possibly design a webstie to sell to them?

Obviously you can't.

Far too many sites are designed and built without any consideration of the buying and selling process.

These sites are just grinding out a return when they should be letting the results flow in.

Gaining a deeper understanding of your customers is crucial to your success.

Performance Monitoring and Testing

Slow loading sites will cost you sales.

How a website performs technically has a big bearing on customer satisfaction and their propensity to do business with you.

Every extra second it takes your pages to load is costing you money. Big money.

Research from Google, Bing, Amazon and Mozilla all confirm that just a few sconds delay can result in 20% less business.

I can advise you on a range of services to pinpoint any technical deficiencies in your online operation.

This includes performance monitoring, Load Testing, Advance Diagnostics, Global Performance Monitoring, Instant Global Site Access, Site Diagnostics, Transaction Diagnostics, Site Testing, Performance Testing and more.

Decreasing you page load times by 1 second can have a 10% increase in revenue. This is an area that is always overlooked and yet the potential improvements are dramatic.

Read this blog post Slow Sites Will Cost You Sales

Email Marketing

Email marketing is still one of the most effective forms of online marketing any company can do. Creating a proper email marketing channel is essential for an online business.

In general conversion rates and average order values are five times higher than most other forms of online marketing.

Yet, there are a host of details to be worked out before a successful program and campaign can be implemented.

From a effective list building program and registration process, autoresponders, editorial calendar, design, delivery, tracking and measurement, integration with other marketing channels and campaigns.

Used well, email will generate the majority of your sales and leads every month.

Usability and Validation Testing

How easy is your site to use?

Would it pass a standards test?

These two areas have a huge impact on how easy it is for people to buy from your site, and ultimately how successful your site will be.

They also improve how well your site performs on search engines.

Apart from the fact that these are actual legal requirements, having a usable site means more people can successfully do business with you.

Software and Service Selection

Whether it be a content management system, a enterprise level shopping cart, email marketing solution, analytics package, we can provide you with advice and recommendations on the best solution for your business and budget.

I have used and evaluated thousands of services and technologies, read as many research whitepapers on ecommerce and reviewed hundreds of websites over the past decade.

I continue to scour the web daily for new services.

If there's a way to do something cheaper, better and faster, then I will usually find it.

Customer and Marketing Focus Analysis

Does your site have a clear and consistent unique selling proposition?

Are the Calls to Action (hot buttons) properly thought out and placed in optimum positions?

Are your customers presented with the right information when they need it?

Developing a customer focussed site is a complex process.

Do you have clear business objectives for your website?

Are they aligned with your overall business plan and marketing strategy?

Having clear business objectives for a website is essential for successful site development and marketing.

Content Marketing

Content is at the heart of any serious online marketing program. Great content is the basis for so many of the other forms of onine marketing.

It forms the basis of a blog, an email campaign, social media as well as being great for search engine optimisation and last but no means least client engagement.

The only reason a customer will come to your site is to find relevant content, whether that be information, products, video or something else.

If you haven't got content, and a process in place for producing it regularly, then your website will struggle. In fact you need to have remarable and memorable content.

Content that sets you aprt from your competitors and establishes you as a trusted resource and authority for your potential customers.

Linkedin for Business

Most professionals see the value of using Linkedin for themselves and advancing their career, but Linkedin is also extremely valuable for any business as a marketing tool.

A properly setup Linkedin strategy will improve your search engine performance, networking with other businesses, promote your brand and company expertise and help establish a strong professional social media presence.

Make Them Click has been using Linkedin for a long time and knows many strategies and tactics to get the maximum business use out of it.

If you're interested in getting comprehensive Linkedin training for your staff and organisation, then contact us via the options below.

Wireframes (Marketing and Business)

You may have already seen wireframes as part of a design or development process.

We, however, use them in very different way. We use them to map out the marketing and business architecture of the site.

To sculpt the user's buying process as they move through the site to the desired goal.

Doing so allows you to get a deep understanding of how the site will function before committing to expensive development.

Where to Start?

It actually doesn't matter, all that matters is that you do start.

If you just want advice and recommendations you can act on straight away, then I'm happy to provide that.

Just talking to me can be worthwhile. Most of my clients start off small before quickly progressing to larger projects once they see the results.

Usually they come to me because their website isn't performing as they expected, or their online marketing isn't delivering the results they'd been promised.

Or they are overwhelmed by the options available online and don't want to waste money choosing the wrong solution.

My methodology works on any situation, at any scale. I can review online marketing campaigns, analyse tender responses, assess development proposals, almost anything to do with online business.

My single intention is to help you have your customers click more so that they get what they want and you get what you want.

Fee Structure

Usually I work for a fixed project cost or a monthly retainer.

I charge as much as a good lawyer, the difference being I’ll make you money or save you money, and you’ll know how much it’s going to cost beforehand.

Plus I'm quick.

To see typical project charges click here