Global Online Conversion Rates

The Truth About Online Marketing and Ecommerce Performance

"Online merchants convert an average of 2%-3% of their site visitors into buyers. That's about the same as last year. And the year before that."  - The e-tailing group 2007.

In fact it's been the same for the past decade, and it's still at this level. See this recent 2010 survey

I've seen report after report that continually confirms this sorry fact, and Australian conversion rates aren't much better.

Why This Matters To You

It's hard enough to get potential customers to your site only to lose 98 out of every 100 who walk in your website door.

Turning more of them into actual customers just makes sense. It's a smarter marketing game to play.

Why waste money on expensive online advertising, complicated search engine techniques or other online marketing voodoo when you have interested browsers already on your site?

All you have to do is give them a compelling reason to buy from you.

As we explain elsewhere on this site, just improving your conversion rate can give you a tremendous boost in results.

Average Conversion Rates- February 2009
Global 2.10%
First Time Visitors 1.90%
Repeat Visitors 2.30%
Cart Abandonment Rate 58.80%
- source Fireclick

If you'd like to start working to achieve such results, then we provide a simple. proven and systematic methodology for doing so.

To find out how to start, just fill in the form below or call us on 1300 598 700. We don't charge anything for the initial consultation other than the cost of a good cup of coffee.