Word of Mouth Marketing

How Word of Mouth Marketing Works

A real life example.

Today I signed up a client to Jobthread , an easy to use jobs board service. I heard about Jobthread from the wonderful Society for Word of Mouth , (SWOM) which I in turn found out about from Michele Miller of Wonder Branding and co-author of "The Soccer Mom Myth ".

I found out about Michele from Bryan and Jeffrey Eisenberg at Future Now who I was fortunate enough to have worked with many years ago.

This is a very definite path, and one I can personally recognise.

Can This Be Measured?

Wonderful Word of Mouth Marketing Resource

Learn From the Best in the Business - For Free

I've just discovered a fantastic new website dedicated to the study and practice of Word of Mouth Marketing.

Called The Society for Word of Mouth (SWOM), it is essentially another social network site, only this time the members are the ones you want to really be with.

Some of the best names in the business are already members and have contributed some great articles already.

How To Generate Incredible Word of Mouth Marketing

Today (March 10th) I received a free copy of "The Soccer Mom Myth" by Michelle Miller and Holly Buchanan.

It was a surprise in so many ways, all of which illustrate how easy it is to generate fantastic word of mouth marketing.

It started when I left a tiny post on Future Now's blog where Holly works.

Next thing I know I get an email from them saying they are going to send me a free copy.

Very impressed, but wait, I thought, they probably don't know I live outside of the US, in Perth, Western Australia the most isolated capitol city in the western world.