Web Analytics

If Google Analytics is Free, Why Does it Cost So Much?

"Google Analytics is not free. It costs $10k. You pay that amount to a competent consultant to implement it and train your company. And you also have to follow my 10/90 rule and invest $10k times 90 in a competent Analyst."

Leading web analytics expert, Avinash Kaushik

Lately there's been a fair bit of discussion about what Google Analytics actually costs.

Many people have been quite surprised about what a proper implemtation of Google Analytics really costs, or that it even costs anything.

So let's look at what's involved and what you can expect to pay for professional advice and why you should most defintely do so.

Better Marketing with Google Analytics

How to Create a Custom Report for Unique Visitors From All Traffic Sources

Last week I posted how I made it on to Google Analytics TV asking about tracking Unique Visitors for All Traffic Sources.

The solution was to create a Custom Report, so here’s how to do it, but first...

Why Is This Important?

As marketers and business owners we normally want to know how many individual people came to our store and bought something. Plus we really want to know what made them come to the store in the first place.

This allows us to get a clear picture of how well our various marketing and advertising campaigns are working.

From there we can calculate the real conversion rate for each marketing channel and also the ROI.

Hear Me on Google Analytics TV

Recently I became frustrated at the lack of Unique Visitor data within Google Analytics.

After scouring the Google help forums to no avail, I left a short, terse comment on the Google Analytics TV blog and to my surprise Avinash Kaushik actually answered my question.

It's at the 27 minute mark "(27:36) Where you can find unique visitor data in Google Analytics."

The reason for my coment was I wanted to find Unique Visitors for each of a client's direct traffic sources.

The answer, as it turned out, was fairly simple: just create a custom report.

Which I did and that will be the subject of my next blog post, so stay tuned.

In the mean time watch the video and indulge my 15 seconds of fame.