Tag Archives: results
Why the Old Spice Guy Campaign Flops
Was the “Old Spice Guy” campaign really successful? A lot of respected marketing and ad people had their doubts right from the beginning, and evidence is starting to emerge that the campaign’s success may be as limp as a dead … Continue reading
What is a Conversion Rate and Does it Really Matter?
How to choose a website metric that really measures what your online business achieved. One you can take to the bank. Conversion rates may just be academic. Continue reading
Online Advertising – the Last Thing You Should Do
And the Top Five Things To Do First Ninety nine percent of online advertising doesn’t work. Two more reports highlight the appalling click thru rates generated by online ads. One from Adtech and another from ABI. photo credit: Pascale PirateChickan … Continue reading
Email Still King of Online Marketing
A recent survey by Datran Media shows that good old email is still the number one tactic for producing online marketing results. Over 80% of the marketers surveyed said email was the most effective online marketing tactic, followed by search … Continue reading
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- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
