Tag Archives: Online Marketing
Why the Old Spice Guy Campaign Flops
Was the “Old Spice Guy” campaign really successful? A lot of respected marketing and ad people had their doubts right from the beginning, and evidence is starting to emerge that the campaign’s success may be as limp as a dead … Continue reading
Kill Your Online Marketing Guru
“If you meet your guru on the road, knock him on the head and kill him.” Old eastern spiritual saying. Such old wisdom applies even more to modern online marketing. Snake oil seems to abound, and it’s often hard to … Continue reading
Marketers See Thru Seth Godin
Recently a post appeared over on Linkedin’s Digital Marketing Group over one of Seth Godin’s blog posts. In a nutshell it seems that many marketers have a pretty low opinion of Godin. The original author of the Linkedin post originally … Continue reading
Online Video Sucks
The explosion of online video is being greatly abused by many people. Video is a powerful means of communicating, it is not a magic solution for your online marketing.
This post explains some of the very real problems with online video as a business and marketing tool. Continue reading
What is a Conversion Rate and Does it Really Matter?
How to choose a website metric that really measures what your online business achieved. One you can take to the bank. Conversion rates may just be academic. Continue reading
Email Still Beats Social Media
Email still remains the king of online marketing, and even snail mail performs much better than social media. A recent survey by Crossview revealed that 39% of customers preferred to receive promotional messages via email as opposed to just 9% from social … Continue reading
Kiss and Sell – Conversion Rate Optimization – Tip # 4
The simpler you can make your online processes the better. The easier it is for your customers to interact with your site the more money you’ll make, the more leads you’ll get, the more conversions you’ll get etc. Just think … Continue reading
Confessions of Conversion Rate Commando
There’s more to it than just conversion rate. For the past 12 years I have been a conversion rate fanatic, evangelist and downright pain to some people over conversion rates. While my obsession has not been without good reason, for … Continue reading
What Italian Ice Cream Can Teach You About High Conversion Rates
Conversion Rate Optimization – Tip # 3 Uncle Benny was famous in Western Australia for introducing irresistible Italian ice cream to the locals. In the early days he used to make his delicious concoctions at home before taking them down … Continue reading
Conversion Rate Optimization – Tip # 2
What Tiger Wood’s Apology Can Teach You Tell the truth, damn it! photo credit: Chester Zoo Tiger Wood’s lame apology was universally panned for being phoney. Hey, even us guys could tell he was just blowing smoke up our collective … Continue reading
Subscribe
- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
