Tag Archives: marketing
What Italian Ice Cream Can Teach You About High Conversion Rates
Conversion Rate Optimization – Tip # 3 Uncle Benny was famous in Western Australia for introducing irresistible Italian ice cream to the locals. In the early days he used to make his delicious concoctions at home before taking them down … Continue reading
Conversion Rates – The Missing Improvement Secrets
Conversion rates can be 400% higher or more when running a marketing campaign. This means there is more to website conversion rate improvement than conventional conversion rate practices such as landing page optimisation, and tweaking website design factors. Offline and … Continue reading
How Word of Mouth Marketing Works
A real life example. Today I signed up a client to Jobthread , an easy to use jobs board service. I heard about Jobthread from the wonderful Society for Word of Mouth , (SWOM) which I in turn found out … Continue reading
Wonderful Word of Mouth Marketing Resource
Learn From the Best in the Business – For Free I’ve just discovered a fantastic new website dedicated to the study and practice of Word of Mouth Marketing. Called The Society for Word of Mouth (SWOM), it is essentially another … Continue reading
How To Generate Incredible Word of Mouth Marketing
Today (March 10th) I received a free copy of "The Soccer Mom Myth" by Michelle Miller and Holly Buchanan. It was a surprise in so many ways, all of which illustrate how easy it is to generate fantastic word of … Continue reading
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- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
