Tag Archives: effectiveness
Confessions of Conversion Rate Commando
There’s more to it than just conversion rate. For the past 12 years I have been a conversion rate fanatic, evangelist and downright pain to some people over conversion rates. While my obsession has not been without good reason, for … Continue reading
What Italian Ice Cream Can Teach You About High Conversion Rates
Conversion Rate Optimization – Tip # 3 Uncle Benny was famous in Western Australia for introducing irresistible Italian ice cream to the locals. In the early days he used to make his delicious concoctions at home before taking them down … Continue reading
Conversion Rate Optimization – Tip # 1
Make Your Images Bigger Welcome to a new and ongoing series of tips on how to improve your online conversion rates. Every week (roughly) I’ll be giving you one technique that you can use straightaway to improve your online results. … Continue reading
How Much Does SEO Cost?
photo credit: bradleygee “… optimizing one site will take five people a whole year and cost $500,000 …” according to Craig Macdonald, CMO of Covario. Mr Macdonald was talking about something else when he made this comment, but the impact … Continue reading
The Seven Habits of Highly In-effective Analytics
photo credit: 1happysnapper A while back, I posted about online marketers paying lip service to conversion rate optimisation. Several research reports had revealed yet again that many marketers were not making full use of analytics . • If results truly … Continue reading
Email Deliverability – Getting To First Base
photo credit: ttarasiuk Email is still the killer online marketing tactic, however, making sure your carefully crafted email gets through to the intended recipient, let alone read, is a real obstacle course. Undelivered and bounced emails are the bane of … Continue reading
Online Advertising – the Last Thing You Should Do
And the Top Five Things To Do First Ninety nine percent of online advertising doesn’t work. Two more reports highlight the appalling click thru rates generated by online ads. One from Adtech and another from ABI. photo credit: Pascale PirateChickan … Continue reading
Email Still King of Online Marketing
A recent survey by Datran Media shows that good old email is still the number one tactic for producing online marketing results. Over 80% of the marketers surveyed said email was the most effective online marketing tactic, followed by search … Continue reading
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- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
