Tag Archives: Ecommerce
Email Still Beats Social Media
Email still remains the king of online marketing, and even snail mail performs much better than social media. A recent survey by Crossview revealed that 39% of customers preferred to receive promotional messages via email as opposed to just 9% from social … Continue reading
Kiss and Sell – Conversion Rate Optimization – Tip # 4
The simpler you can make your online processes the better. The easier it is for your customers to interact with your site the more money you’ll make, the more leads you’ll get, the more conversions you’ll get etc. Just think … Continue reading
What Italian Ice Cream Can Teach You About High Conversion Rates
Conversion Rate Optimization – Tip # 3 Uncle Benny was famous in Western Australia for introducing irresistible Italian ice cream to the locals. In the early days he used to make his delicious concoctions at home before taking them down … Continue reading
Conversion Rate Optimization – Tip # 2
What Tiger Wood’s Apology Can Teach You Tell the truth, damn it! photo credit: Chester Zoo Tiger Wood’s lame apology was universally panned for being phoney. Hey, even us guys could tell he was just blowing smoke up our collective … Continue reading
Conversion Rates – The Missing Improvement Secrets
Conversion rates can be 400% higher or more when running a marketing campaign. This means there is more to website conversion rate improvement than conventional conversion rate practices such as landing page optimisation, and tweaking website design factors. Offline and … Continue reading
How Much Does SEO Cost?
photo credit: bradleygee “… optimizing one site will take five people a whole year and cost $500,000 …” according to Craig Macdonald, CMO of Covario. Mr Macdonald was talking about something else when he made this comment, but the impact … Continue reading
Is Your Customer Data Secure? - Very Unlikely.
Most businesses are making it incredibly easy for organised criminals to steal critical data, according a new report from Verizon Business. While organised crime is getting more and more innovative about online crime, many businesses seem to be going backwards … Continue reading
Ten Free Online Marketing Tools
A while back, I put together a list of 10 free tools to enable you to build an online business for free. (Actually, it ended up being 21, but who’s counting.) Anyway, I already have another 10 that I just … Continue reading
Email Deliverability – Getting To First Base
photo credit: ttarasiuk Email is still the killer online marketing tactic, however, making sure your carefully crafted email gets through to the intended recipient, let alone read, is a real obstacle course. Undelivered and bounced emails are the bane of … Continue reading
101 Tips to Improve Your Conversion Rates
photo credit: saguayo I could have easily come up with a 1001 tips, but that might have been too much to digest in one sitting. As I say on my main site, most online businesses are suffering from”The Death of … Continue reading
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- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
