Tag Archives: business
The Seven Habits of Highly In-effective Analytics
photo credit: 1happysnapper A while back, I posted about online marketers paying lip service to conversion rate optimisation. Several research reports had revealed yet again that many marketers were not making full use of analytics . • If results truly … Continue reading
Is Your Customer Data Secure? - Very Unlikely.
Most businesses are making it incredibly easy for organised criminals to steal critical data, according a new report from Verizon Business. While organised crime is getting more and more innovative about online crime, many businesses seem to be going backwards … Continue reading
Wonderful Word of Mouth Marketing Resource
Learn From the Best in the Business – For Free I’ve just discovered a fantastic new website dedicated to the study and practice of Word of Mouth Marketing. Called The Society for Word of Mouth (SWOM), it is essentially another … Continue reading
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- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
