Tag Archives: Analytics
Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
How to make Google Analytics and Google Website Optimizer play nice with each other. The most annoying thing about both Google Analytics and Google Website Optimizer is that they don’t work together “straight out of the box”. Continue reading
What is a Conversion Rate and Does it Really Matter?
How to choose a website metric that really measures what your online business achieved. One you can take to the bank. Conversion rates may just be academic. Continue reading
The Seven Habits of Highly In-effective Analytics
photo credit: 1happysnapper A while back, I posted about online marketers paying lip service to conversion rate optimisation. Several research reports had revealed yet again that many marketers were not making full use of analytics . • If results truly … Continue reading
Ten Free Online Marketing Tools
A while back, I put together a list of 10 free tools to enable you to build an online business for free. (Actually, it ended up being 21, but who’s counting.) Anyway, I already have another 10 that I just … Continue reading
Subscribe
- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
