For Business That Still Doesn’t Get the Web
The infographic below from Bestedsites shows the remarkable changes of the web over the past decade.
- 2002 - 569 million (9% of the global population)
- 2012 - 2.27 Billion (33% of the population)
Time Online (Daily Usage)
- 2002 - 46 minutes
- 2012 - 4 Hours
Number of Websites
- 2002 - 3 million
- 2012 - 555 million
As I said in an earlier post, the web is now the dominant medium, at least here in Australia. Everyone from 16 to 60 now spends more time on the web each day than they do watching television.
This is where the people are, it’s where things are happening, it’s where the growth is, yet most businesses haven’t woken up to these facts.
Ignoring the digital age has already caused many big international companies to go bankrupt and disappear such as Kodak, Borders, Blockbuster Video, Tower Records,
Embracing it has caused others to become the biggest businesses in the world – Google, Facebook, Apple.
Remarkably, many marketers and organisations don’t realise the world has changed and that their old sales and marketing methods no longer work, according to both Bill Lee and Jim Dickie writing in the Harvard Business Review
“Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm.”
- Bill Lee
“Customers’ buying processes have evolved in our world of ubiquitous, instant, global communication, but companies’ selling processes have for the most part stayed the same.”
- Jim Dickie
They remain trapped in old ways of doing business. (Why does Gerry Harvey spring to mind?)
As I said in another post, those businesses that don’t learn to swing with the times will end up as dead meat.
Your choice: swing or fall.
Make Your Website Sell
Run Campaigns That Convert
Get real results. Improve your online marketing or your money back. Find out how...
Online Shopping Ecommerce
Conversion Rate Optimisation
Analytics for Business
Linkedin Social Media
Get Smarter Tips
Subscribe to this blog via email and get the latest tips and news on online marketing.
Smarter Marketing Blog
Practical Tips you can use today to improve your online marketing.
Boost your conversion rates.
Gained from over ten years in online marketing and over thirty years in professional marketing.
Make Them Click
How to Sell Online
Professional online marketing advice you can trust.
Results or your money back.
What Made Them Click
Training - How to Get Results
Learn the skills and techniques that get results.
Practical and hands on courses that teach you what you need to thrive in online business.
Make Them Click More
Consulting - How to Be a Click Magnet
Every interaction online is a chance for you to gain or lose a customer, a chance to shine or fail.
I make sure you shine in those moments.