Not only don’t they trust them; they think we’re all a bunch of rip off merchants. Ouch! (Oh by the way that includes us online marketers too. Double ouch.)
Over the past few months I’ve been assisting one of my peers, Richard Keeves, from Smarter Web Strategies, with a program to help get Australian businesses, especially retailers online - http://digitalroadmaps.org/
One of the things that became clear at the outset and was reiterated constantly thru the program was how p!$$ed off most retailers are with web developers and online marketers.Learn why... read more...
Jul 16, 2013
- Are You Ready or Already Endangered?
While there's been a lot of talk recently about big data, structured data and the NBN, how many businesses really know what it means for them, or are even ready for it?
As I discussed in a previous post, Jim Wyatt, General Manager, Digital Economy, Department of Commerce, and Government of Western Australia.gave an eye opening presentation at the Spacecubed Morning Startup event in Perth recently to some of the smartest digital minds in the city.
And even they were surprised at just how paradigm shifting the NBN will be for business.
In particular more and more businesses are going to become publishers and broadcasters of their own content, streaming it directly into their customers' homes and pockets via a range of devices.read more...
Mar 18, 2013
Australia's National Broadband Network is much more than a glorified internet connection, a fact not understood by most people including business.
This was one of the many highlights from a fascinating presentation given by Jim Wyatt, General Manager, Digital Economy, Department of Commerce, and Government of Western Australia.
Jim covered a lot of ground but the thing that struck me was how the NBN may completely bypass the web.
As Jim put it, the NBN will allow businesses and organisations to push their services directly into people's homes in ways we can't even imagine yet.Learn how to avoid becoming NBN roadkill... read more...
Mar 13, 2013
One third of Australian businesses are facing substantial disruption from digital technologies in the immediate future according to Deloitte Australia.
And all businesses are facing some form of digital disruption.
In its latest report Digital disruption Short fuse big bang? Deloitte analyses the impact of new digital technologies on Australian business.
It also looks at which industries are at risk in the short term and long term.read more...
Oct 24, 2012
The infographic below from Bestedsites shows the remarkable changes of the web over the past decade.
- 2002 - 569 million (9% of the global population)
- 2012 - 2.27 Billion (33% of the population)
Time Online (Daily Usage)
- 2002 - 46 minutes
- 2012 - 4 Hours
Number of Websites
- 2002 - 3 million
- 2012 - 555 million
Oct 18, 2012
Australian consumers’ attitude has changed dramatically in ways that have serious threats to professional service providers.
Doctors, lawyers, dentists, architects, accountants and even marketers are all at risk.
More and more Australians are going overseas for new boobs and teeth in a trend that perfectly illustrates the threat facing all local professionals.
A recent Channel 7’s Sunday Night program followed a group of Australian women as they went to Thailand for new boobs, teeth and a tan all at a fraction of what it would have cost them here and in far, far quicker time.read more...
Sep 17, 2012
How to use data to make successful marketing decisions
A passionate video from the master of analytics on how to successfully use data to influence marketing decisions.
This much more than just data and marketing, but also a great piece on how to live a worthwhile life.
- Fail Faster
- Have the courage to do things
- Contribute somethign of value
- You don't need permission
See more great Art of Marketing videos from some of the leaders in online marketing on The Art of Youtube channel.
Sep 13, 2012
Why you should stop treating your online customers as geeks.
Too many websites are designed by geeks for geeks; yet most of your customers aren't geeks.
For most businesses, your online customers are your wife, girlfriend, boyfriend, hubby, parents and even your gramps.
As such your website needs to cater for them.
A properly functioning website is more about the psychology and personality of these people than it is about any particular technology.
Most of your customers are not up with the latest online technology or cool design practices beloved of so many in the online world. For the most part they don't even care.read more...
Aug 29, 2012
Australian retailers are focussing on the wrong online marketing strategies, and therefore making life unnecessarily difficult for themselves.
In a recent post, Australian Retailers Floundering Online, I lamented that many Australian retailers were focussing too heavily on out dated and less effective methods of online marketing, and ignoring the proven and more effective tactics.
No sooner had I posted the article, and then I came across a recent research report that backed up what I was saying.
In the previous article I referenced the The Australian Retail Adoption Plans for Online Advertising and E-tailing report released by AIMIA which contained the following chart listing what Australian online retailers are using as their top marketing tactics.read more...
Jun 11, 2012
The late author Carl Sagan observed that those of our ancestors who couldn’t figure out how to brachiate successfully through the jungle simply didn’t leave any offspring.
Rather gruesomely they ended up as piles of rotting meat on the forest floor many metres below.
Darwinism at its most brutal: Figure it out or die.
Business, especially Australian online retail, is going through its own painful process of natural selection right now caused by the booming online economy.
They either don’t get or are completely unaware of the need to start swinging in the online business jungle.
And, unfortunately, there’s no doubt that it is a jungle with all sorts of lethal traps for the unwary and strange, exotic beasts that will devour them overnight if they are not quick enough or smart enough.
But into it they must swing, there is no escaping it.read more...
May 13, 2012
Much has been written lately about how Australian bricks and mortar retailers and businesses lack the knowledge, skills and resources to go online.
In an effort to ease their transition to online business here are over a dozen free or inexpensive solutions to get started.
My last post Australian Business Just Doesn't Get the Web certainly stirred up a healthy debate around my networks, especially about how fearful and confused many business owners are around online business.
Unfortuantely there is still a lot of snakeoil out there as well as well meaning but misguided advice from web practitioners as to what is actually required. Many business owners have already been badly burnt with expensive or unusable website solutions.
Another point raised was that as online professionals we need to do a better job of educating the market about what they actually need, which is the point of this post.read more...
Apr 24, 2012
Nearly two thirds of Australian businesses don’t have a website, and half of those don’t intend to get one any time soon.
This astounding revelation was made recently by John Moss is Chief Strategy Officer, MYOB and based on recent research carried out by MYOB.
To me it explains why many Australian retailers are having such a hard time dealing with online shopping and ecommerce.
It is a mental problem, a business cultural problem; it’s nothing to do with technology, GST loopholes or the nasty, greedy invading offshore online operators.
It's a failure to understand the modern economy.read more...
Apr 20, 2012
- Royal Mail MIA
In another of life’s great ironies the internet is being both blamed for the failure of the postal service in the US and credited for its booming success in Australia.
A paradox for sure, how can the web be the reason for both failure and success in almost identical institutions?
Postal Service Is Nearing Default as Losses Mount New York Times
The U.S. Postal Service Nears Collapse Bloomberg
I’ve been following the slow decay of the US Mail with some mild curiosity because, as almost everyone in Australia is aware, our equivalent institution, Australia Post has been banging on about how wonderful the web has been for its business for years.read more...
Apr 12, 2012
Does your marketing entrance, engage, enrapture and encourage your customers to want more?
Because it’s not how good (or not) your product is, what matters is how you sell it.
The company or salesperson that puts on the best performance wins.
I bought something didn’t even know I wanted because the salesman’s show was so good - The World’s Most Advanced Broom
Step right up folks, because of all things, he was selling rubber brooms, supposedly a technically superior alternative to the normal hair broom.
Certainly unique and different, I’d never even heard of, or could imagine a broom made of rubber; I mean it just sounds ridiculous.
But the sales guy was good; it was like watching a finely tuned performance, which is exactly what it was. I knew it, and I paid more out of admiration for his “game” than for the actual product.read more...
Oct 10, 2011
eGroup WA Association provides a forum for Perth and Western Australian based online entrepreneurs to confidentially discuss issues particular to their business, and to share advice, solutions and ideas in a supportive, informative and educational manner.
It was established October 2009 and includes some of Perth's leading online business people.
Its charter is to support, encourage and provide education to new online ventures (at all stages of development) in Western Australia; and to provide an organised voice to industry, government and the wider community by which we define, disseminate and promote ideas, findings and issues that are common to members.
You can find out more at their websiteread more...
Jul 06, 2011
Sometimes you can break all the rules and get away with it.
If you've read my blog or spoken to me you'll know that I'm always banging on about the need for a USP/UVP (Unique Selling/Value Proposition), a big idea and the need to address the WIIFM (What's in it for me?) question.read more...
These issues are always at the top of any potentail customer's mind: "What is this place, what can I do here and what value can I get?"
When I saw this latest ad from the long running and very successful Incredible India campaign I was sharply reminded that we don't always have to be so obsessive about our USP's.
A unique value can often be implied, and left to the customer's imagination to fill in the rest.
And with something like India, the imagination can run rampant.
But what is it about this campaign that allows it to ignore the rules and yet still succeed?
Click to learn more...
Jun 21, 2011
Sex and food are the two greatest motivators for most people, so any website that combines the two has a good chance of getting high conversion rates and good online business.
The other day i took a shot at Yogurberry for having a great landing page but with no call to action.
That being said it's still a great looking site, and the way it uses it's images on the rest of the site perfectly highlights how captivating the right images can be.
It looks like the designers had a lot of fun when doing this site.read more...
Mar 02, 2011
Think ZZ Top and immediately you picture a host of images from beards and furry guitars to hot rods and girls, all backed by a growling, irressistable Texas boogie.
Their brand is unique, almost timeless.
But it wasn't always so. ZZ Top always had the sound and the attitude, but the iconic image came much later.
It was the legendary and infamous Ike Turner who told the Reverend Billy F Gibbons that he needed to get his look together.read more...
Dec 07, 2010
A thought piece I posted over at Stone Soup on how the pace of the online world is leaving all of us behind. Even those of us who are already highly active in cyberspace. Businesses and individuals can't afford to wait anymore, we must all dive in and start paddling like hell.
It’s No Longer About Websites
And Why Current Online Marketing Techniques Are Already Outdatedread more...
Nov 12, 2010
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