Social Media Marketing

Social Media: The Long Kiss Goodbye

There is no more social media, it is the media, and it’s time to kiss the term “social media” goodbye.

The term “social media” no longer has any usefulness; in fact it is becoming detrimental to the further development of digital business and marketing.

Social media and online media have already relegated traditional media such as newspapers and TV news to third place.  These once dominant players are now left to following social media to find out what’s going on.

Traditional media’s relegation to news followers rather than news breakers has been clearly demonstrated in events such as the terrible floods in Eastern Australia a few years ago, other natural disasters and even revolutions around the world.

People directly involved in these events were constantly tweeting and posting to Facebook messages, images and video of the events going on as they happened.

Mainstream media was reduced to just rebroadcasting these riveting and harrowing moments, and maybe following up on them later.

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How Much Does a Social Media Campaign Cost?

Over $200,000 a year, according to this recent info graphic, this may make it an unrealistic marketing option for many businesses.

As is the case with many web services, just because they are free to set up and use, it doesn’t mean they are without considerable cost.

The obvious cost is staff. Ideally you’ll need a marketing strategist to work out the campaigns, a community manager to manage the day to day activity, and then there is the time the rest of your staff may spend promoting your business on social media.

Whether you do it in-house or outsource it, the costs are still going to be significant.

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Why Every Business Needs a Google+ Page

Google+ is much more than just another social network, and those who compare it to Facebook are completely missing the key benefits of having a Google+ page, especially for business.

Google+  is now part of a suite of Google technologies that are designed to make search an even better experience.

In other words, Google+ is going to have a major impact on your search engine performance.

As many of you know, organic search accounts for a large part of your traffic and revenue.

If that’s important to you then read on.

How to Use Social Media to Boost Business

A Free Business Event from the City of Perth

Want to know how to capitalize on the benefits of social media, but don't know where to start?

Then this is the event for you.

The City of Perth together with some of Perth's leading online practitioners is presenting a free business seminar on how you can use social media and online marketing to attract and interact with customers in an increasingly competitive environment. 

Most importantly, this event presents an opportunity for you to network with other Perth businesses and discover how they are using social media to reach target audiences and create brand loyalty. 

The event will be held at the Northbridge Piazza Community Building on Friday 4 March 2011 from 6.00pm - 8.00pm. 

Places are strictly limited, so to ensure your place please complete the registration form here before 12.00pm Monday 28 February 2011.