Social Media Marketing
- $20k a Month
Seriously? Neil Patel who writes a great blog at QuickSprout recently listed how much it costs him to blog every month and be successful.
(And I thoroughly recommend you subscribe to Neil's blog, he writes a lot of very informative how to articles.)
At over $20,000 a month Neil's costs might cause most of us to gulp an say: ”Get outta here.” but when looking at Neil's figures they are pretty conservative.
Which begs the question: How much is your business, any business, prepared to spend on its blogging strategy to make it actually work, as in generate leads and business?read more...
Apr 05, 2013
Check Your Profile Now!
Linkedin has deleted many members’ website and blog links from their contact info profiles.
On the weekend I was tweaking my profile when alarmingly I noticed all of my site links were gone.
This has only happened recently and is not a result of the new interface design that happened last year.read more...
Feb 18, 2013
Get the message right and win the customer
This viral YouTube sensation shows how to communicate and engage with an audience without using English.
Interestingly it also helps demonstrates some of the issues facing business and marketing today.
Short, pudgy and middle aged, this Korean rapper is the antithesis of everything big western business tries to feed its consumers.
Psy (as he’s known) is what corporately manufactured pop stars like Justin Bieber aren’t,
Bieber was created by the mainstream music industry as a response to what they thought the public wanted.
Psy, on the other hand is what the global public responded to.read more...
Sep 29, 2012
The Companies that Matter to Your Business
Is social media really as complex as a recent infographic made out? Probably, but it can be simplified down to a few important social media channels.
This latest infographic from Hasai highlights the social media companies that matter, their member numbers, revenue and other key points.
More importantly it highjlights the strengths of each and how you should use it.read more...
Jun 10, 2012
There is no more social media, it is the media, and it’s time to kiss the term “social media” goodbye.
The term “social media” no longer has any usefulness; in fact it is becoming detrimental to the further development of digital business and marketing.
Social media and online media have already relegated traditional media such as newspapers and TV news to third place. These once dominant players are now left to following social media to find out what’s going on.
Traditional media’s relegation to news followers rather than news breakers has been clearly demonstrated in events such as the terrible floods in Eastern Australia a few years ago, other natural disasters and even revolutions around the world.
People directly involved in these events were constantly tweeting and posting to Facebook messages, images and video of the events going on as they happened.
Mainstream media was reduced to just rebroadcasting these riveting and harrowing moments, and maybe following up on them later.read more...
May 15, 2012
As is the case with many web services, just because they are free to set up and use, it doesn’t mean they are without considerable cost.
The obvious cost is staff. Ideally you’ll need a marketing strategist to work out the campaigns, a community manager to manage the day to day activity, and then there is the time the rest of your staff may spend promoting your business on social media.
Whether you do it in-house or outsource it, the costs are still going to be significant.read more...
May 03, 2012
Google+ is much more than just another social network, and those who compare it to Facebook are completely missing the key benefits of having a Google+ page, especially for business.
Google+ is now part of a suite of Google technologies that are designed to make search an even better experience.
In other words, Google+ is going to have a major impact on your search engine performance.
As many of you know, organic search accounts for a large part of your traffic and revenue.read more...
Feb 29, 2012
A Free Business Event from the City of Perth
Want to know how to capitalize on the benefits of social media, but don't know where to start?
Then this is the event for you.
The City of Perth together with some of Perth's leading online practitioners is presenting a free business seminar on how you can use social media and online marketing to attract and interact with customers in an increasingly competitive environment.
Most importantly, this event presents an opportunity for you to network with other Perth businesses and discover how they are using social media to reach target audiences and create brand loyalty.
The event will be held at the Northbridge Piazza Community Building on Friday 4 March 2011 from 6.00pm - 8.00pm.
Places are strictly limited, so to ensure your place please complete the registration form here before 12.00pm Monday 28 February 2011.read more...
Feb 25, 2011
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