Social Media Marketing

How to Use Social Media to Boost Business

A Free Business Event from the City of Perth

Want to know how to capitalize on the benefits of social media, but don't know where to start?

Then this is the event for you.

The City of Perth together with some of Perth's leading online practitioners is presenting a free business seminar on how you can use social media and online marketing to attract and interact with customers in an increasingly competitive environment. 

Most importantly, this event presents an opportunity for you to network with other Perth businesses and discover how they are using social media to reach target audiences and create brand loyalty. 

The event will be held at the Northbridge Piazza Community Building on Friday 4 March 2011 from 6.00pm - 8.00pm. 

Places are strictly limited, so to ensure your place please complete the registration form here before 12.00pm Monday 28 February 2011.

Clever Copywriting

This clip with Ronnie Corbet and Harry Enfield is a short masterclass in clever copywriting.

Obviously it's funny, but it's funny because the writers have done their research.

Every line is packed with meaning, both subtle and obvious.

The skit appeals to all personality types.

Neuromancing the Stone

A thought piece I posted over at Stone Soup on how the pace of the online world is leaving all of us behind. Even those of us who are already highly active in cyberspace. Businesses and individuals can't afford to wait anymore, we must all dive in and start paddling like hell.

It’s No Longer About Websites

And Why Current Online Marketing Techniques Are Already Outdated

See http://stonesoup.com.au/website-development/neuromancing-the-stone/

Kill Your Online Marketing Guru

"If you meet your guru on the road, knock him on the head and kill him."

Old eastern spiritual saying.

Such old wisdom applies even more to modern online marketing. Snake oil seems to abound, and it's often hard to determine who really knows what they are talking about.

The following video aptly portrays the dangers of blindly following self proclaimed gurus, social media or otherwise.

Warning: Mild coarse language is used. It's also very funny.

Marketers See Thru Seth Godin

Recently a post appeared over on Linkedin's Digital Marketing Group over one of Seth Godin's blog posts.

In a nutshell it seems that many marketers have a pretty low opinion of Godin.

The original author of the Linkedin post originally feared she was going to get hate mail over her criticism.

Instead she found many marketers had an even harsher opinion than hers.

Comments such as "empty suit" and "regurgitator of other people's ideas" were among some of the colourful descriptions.

Also, see this video on the problems of online marketing gurus.

Email Still Beats Social Media

Email still remains the king of online marketing, and even snail mail performs much better than social media.

A recent survey by Crossview revealed that 39% of customers preferred to receive promotional messages via email as opposed to just 9% from social media.

The old fashioned direct mailer (via snail mail) also remains a potent tool, with 23% preferring it over social media.

That's not to say that social media isn't an effective tool, it's just that as marketers and business owners we need to keep perspective on where we're focusing our marketing efforts.

In other words don't abandon email and mailers for the latest "flavour of the day" internet marketing technique.