Short Sharp Clicks Friday 15, October 2010

A round up of what caught my eye in the world of online marketing this week.

One Last Time for Old Spice Guy via Sesame Street

Possibly the last word I'll say on old Spice Guy, but no promises. I am not a monster, well actually...

Analytics is Getting Bigger You Need a Team

http://www.clickz.com/clickz/column/1741473/fragmentation-optimization-integration

Seriously, in the US they are putting teams together to run analytics, whereas here in Australia it’s probably added on to the bottom of the marketing manager’s job description.  We have a lot of catching up to do.

Email Beats Facebook for Sharing

http://www.emarketer.com/Article.aspx?R=1007982

So, who’d like to share?

Sort Products by Butt Size

Landsend is sorting its women’s swim suits by how good it makes your butt and bust look. A classic example of how to think like a customer. Courtesy of the legendary Bryan Eisenberg and Dr Ralph Wilson over at Wilson Web.

http://www.wilsonweb.com/conversion/eisenberg-customer-friendly-categories.htm

http://www.landsend.com/ix/swimwear-swimsuits/Swim/Women/index.html?seq=1~2~3&catNumbers=644~645&visible=1~2~1&store=le&sort=Recommended&tab=6&cm_re=D-1-1

Does my butt look big in this?

Linkedin and SEO

http://contentandcopy.com.au/five-ways-linkedin-helps-your-seo/http://contentandcopy.com.au/five-ways-linkedin-helps-your-seo/

Great little piece on how a big social profile can beneficial for your seo. I did not know that.

Great Review of Different Email Marketing Solutions

‘nuff said.

http://padicode.com/blog/padiact-update/email-marketing-services-for-small-businesses/comment-page-1/

Women Are Smarter With Money than Men

I’m not touching this one. Read it for yourself.

http://marketingtowomenonline.typepad.com/blog/2010/10/where-women-and-men-differ-on-investing.html

Google Philosophy

Read it and be inspired, then go take on the world.

http://www.google.com/corporate/tenthings.html

http://www.google.com/corporate/ux.html