Short Sharp Clicks

Short Sharp Clicks Friday, 5 November 2010

What Really Motivates Us

Just one this week, but it's a goodie. What really motivates us.

There's a heap of useful info based on top level research that will keep you busy for months.

Take 10 minutes and watch this over your coffee. It will be worth it.

From the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) and Cognitive Media.

Brilliant work.

Short Sharp Clicks Friday 29 October 2010

How to Make Great Product Pages

Ten examples of how to display your products to best advantage.

http://econsultancy.com/us/blog/6760-ten-great-e-commerce-product-pages

Boomer Women on Finance

A great post from Holly Buchanan over on Marketing to Women Online. Shows what boomer women really think

Short Sharp Clicks - Friday 22, October 2010

You Don’t Need  a Budget to Go Viral

Inspiring video made with no budget, lots of imagination and honest passion. 

This moving video was made by a performer to raise money for the homeless.

The stripped down nature of the piece only seems to make it more powerful.

( My tip: Turn the volume up LOUD!)

How Personas Can Help You Write Compelling Sales Content

Plus a whole lot more.

Short Sharp Clicks Friday 15, October 2010

A round up of what caught my eye in the world of online marketing this week.

One Last Time for Old Spice Guy via Sesame Street

Possibly the last word I'll say on old Spice Guy, but no promises. I am not a monster, well actually...

Analytics is Getting Bigger You Need a Team

http://www.clickz.com/clickz/column/1741473/fragmentation-optimization-integration

Seriously, in the US they are putting teams together to run analytics, whereas here in Australia it’s probably added on to the bottom of the marketing manager’s job description.  We have a lot of catching up to do.

Email Beats Facebook for Sharing

http://www.emarketer.com/Article.aspx?R=1007982

So, who’d like to share?

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