Short Sharp Clicks

• Short Sharp Clicks Friday, 5 November 2010

  What Really Motivates Us

  Just one this week, but it's a goodie. What really motivates us.

  There's a heap of useful info based on top level research that will keep you busy for months.

  Take 10 minutes and watch this over your coffee. It will be worth it.

  From the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) and Cognitive Media.

  Brilliant work.

  read more...
  Nov 05, 2010

• Short Sharp Clicks Friday 29 October 2010

  How to Make Great Product Pages

  

  Ten examples of how to display your products to best advantage.

  http://econsultancy.com/us/blog/6760-ten-great-e-commerce-product-pages

   

  Boomer Women on Finance

  A great post from Holly Buchanan over on Marketing to Women Online. Shows what boomer women really think

  read more...
  Oct 29, 2010

• Short Sharp Clicks - Friday 22, October 2010

  You Don’t Need  a Budget to Go Viral

  Inspiring video made with no budget, lots of imagination and honest passion. 

  This moving video was made by a performer to raise money for the homeless.

  The stripped down nature of the piece only seems to make it more powerful.

  ( My tip: Turn the volume up LOUD!)

  How Personas Can Help You Write Compelling Sales Content

  Plus a whole lot more.

  read more...
  Oct 22, 2010

• Short Sharp Clicks Friday 15, October 2010

  A round up of what caught my eye in the world of online marketing this week.

  One Last Time for Old Spice Guy via Sesame Street

  Possibly the last word I'll say on old Spice Guy, but no promises. I am not a monster, well actually...

  Analytics is Getting Bigger You Need a Team

  http://www.clickz.com/clickz/column/1741473/fragmentation-optimization-integration

  Seriously, in the US they are putting teams together to run analytics, whereas here in Australia it’s probably added on to the bottom of the marketing manager’s job description.  We have a lot of catching up to do.

  Email Beats Facebook for Sharing

  http://www.emarketer.com/Article.aspx?R=1007982

  So, who’d like to share?

  Sort Products by Butt Size

  read more...
  Oct 15, 2010