Online Marketing Research

• The Web Rules Australia

  

  The web is now the dominant medium in Australia according to the latest Nielsen report on “The Australian Online Consumer Landscape 2012.”

  Internet penetration has reached saturation point in Australia with over 92% of Australians having access to the web at home.

  The implications of the numbers in the report will be the cause of fundamental change in the Australian media and marketing landscape.

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  Apr 10, 2012

• Always Call When The Customer is Hot

  How to Remarket for Maximum Results

  

  If you have any sort of online shopping cart, registration, sign-up or customer enquiry process you must complete that interaction within a few minutes.

  This is especially so if they abandon the process.

  Whether it's responding to a customer enquiry for more information or re-marketing to customers after they have failed to complete the shopping process, all benefit from rapid response.

  The research continues to show that the quicker you respond the higher the likelihood of closing the deal.

  And that makes sense.

  If the customer has just been on your website, tried to register or buy something, or filled in a contact form, then that is when their interest is at its highest.

  That's when you should call them. That's when you should remarket to them.

  Call Me Now or Lose Me

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  Mar 14, 2011