Online Marketing Research

Always Call When The Customer is Hot

How to Remarket for Maximum Results

If you have any sort of online shopping cart, registration, sign-up or customer enquiry process you must complete that interaction within a few minutes.

This is especially so if they abandon the process.

Whether it's responding to a customer enquiry for more information or re-marketing to customers after they have failed to complete the shopping process, all benefit from rapid response.

The research continues to show that the quicker you respond the higher the likelihood of closing the deal.

And that makes sense.

If the customer has just been on your website, tried to register or buy something, or filled in a contact form, then that is when their interest is at its highest.

That's when you should call them. That's when you should remarket to them.

Call Me Now or Lose Me

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Online Advertising: Still Impotent, But Size Matters

Online advertising continues to be an appalling ineffective way to get customers to your site, according to research published by Google's Doubleclick division last year.

The click thru rate for online ads in Australia is a pathetic 0.07 %.

Let me put that another way, that's a 99.93% failure rate.

Of every 1,000 people who see your ad, only seven will click on it.

These figures reveal yet again the ugly truth about online ads.

Of course Google took the “empowering interpretation” that instead of the glass being 99.93% empty, it was 0.03% full.

Well, you could die of thirst trying to drink from that glass.

Still Is, and Always Has Been, Impotent

Does Online Advertising Work?

The Best Report I've Seen in Awhile

Adage has just released a report that basically sums up the state of online marketing advertising.

Titled Building Brands Online, it actually provdes a very detailed look at all the arguments of branding vs direct response, the results of various research into the effectiveness of online advertising, the problems and opportunites faced not just by online marketers but by the marketing and advertisng industry as a whole.

It's not a light read, but it is an essential one. Sort of like an online marketing and advertsing primer for 2010.

Some of the interesting points are:

Traditional offline advertsing still accounts for the vast majority of marketing and advertising spending accounting for:

What Italian Ice Cream Can Teach You About High Conversion Rates

Conversion Rate Optimization - Tip # 3

Uncle Benny was famous in Western Australia for introducing irresistible Italian ice cream to the locals.

In the early days he used to make his delicious concoctions at home before taking them down to the port city to sell on the street corner from a frozen tin.

According to Benny: “If at the end of the day, I had an empty tin and a pocketful of change, then I knew it was a good flavour. If the tin was still nearly full and my pockets empty then not so much. That was my market research.”