Marketing Research

Does Online Advertising Work?

The Best Report I've Seen in Awhile

Adage has just released a report that basically sums up the state of online marketing advertising.

Titled Building Brands Online, it actually provdes a very detailed look at all the arguments of branding vs direct response, the results of various research into the effectiveness of online advertising, the problems and opportunites faced not just by online marketers but by the marketing and advertisng industry as a whole.

It's not a light read, but it is an essential one. Sort of like an online marketing and advertsing primer for 2010.

Some of the interesting points are:

Traditional offline advertsing still accounts for the vast majority of marketing and advertising spending accounting for:

What Italian Ice Cream Can Teach You About High Conversion Rates

Conversion Rate Optimization - Tip # 3

Uncle Benny was famous in Western Australia for introducing irresistible Italian ice cream to the locals.

In the early days he used to make his delicious concoctions at home before taking them down to the port city to sell on the street corner from a frozen tin.

According to Benny: “If at the end of the day, I had an empty tin and a pocketful of change, then I knew it was a good flavour. If the tin was still nearly full and my pockets empty then not so much. That was my market research.”