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    Google Website Optimizer

  • Google Analytics and Google Website Optimizer: Not Quite a Perfect

    How to make Google Analytics and Google Website Optimizer play nice with each other.

    The most annoying thing about both Google Analytics and Google Website Optimizer is that they don't work together "straight out of the box".

    Simply pasting the code that the Optimizer gives you will cause several problems in Google Analytics which will basically kill all of your marketing data.

    Setting up GA on its own to work properly is a task in itself, but when you add GWO on top of it, there are even more issues to deal with.


    27-Sep-10 10:23 read more...