Better Marketing by Using Google Analytics

How to Create a Custom Report for Unique Visitors From All Traffic Sources

Last week I posted how I made it on to Google Analytics TV asking about tracking Unique Visitors for All Traffic Sources.

The solution was to create a Custom Report, so here’s how to do it, but first...

Why Is This Important?

As marketers and business owners we normally want to know how many individual people came to our store and bought something. Plus we really want to know what made them come to the store in the first place.

This allows us to get a clear picture of how well our various marketing and advertising campaigns are working.

From there we can calculate the real conversion rate for each marketing channel and also the ROI.

The Custom Report

So, here’s how to set up this custom report in Google Analytics. It’s reasonably easy.

Step 1

Login to your Google Analytics report and select Custom Reports from the side menu, it’s near the bottom.

Then select Create New Custom Report on the top right of the screen.

This will open up the main custom report screen.

Step 2

Select the Metrics Menu in the blue menu screen on the left hand side, then select the first option “Site Usage” and then scroll down to Unique Visitors.

Click on it and drag it over to the first tab on the custom report screen.

Repeat the process for Unique Purchase, Revenue and Transactions; or whichever other metrics you want.

Step 3

Now move down to the green menu Dimensions and select Medium and drag over to the first green panel under the blue tabs.

Repeat the process for Campaign, Source, Keyword and Search Term. (Again, you can swap and play with different variables to suit your own needs.)

Step 4

Give the Custom Report a name and either Preview it or Save it.

The report will now be stored under your Custom Reports and will look something like this:

Better Reports Better Marketing Better Budgeting

As I said at the start, creating such a report allows you to get a much more accurate picture of your conversion rate and ROI.

Knowing this will help you better plan, budget and execute your online marketing efforts.

If you found this tutorial useful please leave a comment and let me know.

Also, if there’s anything you’re not clear on just comment.