Conversion Rate Library

Why the Old Spice Guy Campaign Flops

Mark — Sat, 28 Aug 2010 12:04:52 +0000

Was the “Old Spice Guy” campaign really successful? A lot of respected marketing and ad people had their doubts right from the beginning, and evidence is starting to emerge that the campaign’s success may be as limp as a dead … Continue reading →

Why the Old Spice Guy Campaign Flops is a post from: Conversion Rate Library

Kill Your Online Marketing Guru

Mark — Thu, 19 Aug 2010 03:47:34 +0000

“If you meet your guru on the road, knock him on the head and kill him.” Old eastern spiritual saying. Such old wisdom applies even more to modern online marketing. Snake oil seems to abound, and it’s often hard to … Continue reading →

Kill Your Online Marketing Guru is a post from: Conversion Rate Library

Marketers See Thru Seth Godin

Mark — Sun, 15 Aug 2010 16:04:40 +0000

Recently a post appeared over on Linkedin’s Digital Marketing Group over one of Seth Godin’s blog posts. In a nutshell it seems that many marketers have a pretty low opinion of Godin. The original author of the Linkedin post originally … Continue reading →

Marketers See Thru Seth Godin is a post from: Conversion Rate Library

Online Video Sucks

Mark — Fri, 13 Aug 2010 07:47:24 +0000

The explosion of online video is being greatly abused by many people. Video is a powerful means of communicating, it is not a magic solution for your online marketing. This post explains some of the very real problems with online video as a business and marketing tool. Continue reading →

Online Video Sucks is a post from: Conversion Rate Library

Google Analytics and Google Website Optimizer: Not Quite a Perfect Match

Mark — Sat, 07 Aug 2010 10:13:05 +0000

How to make Google Analytics and Google Website Optimizer play nice with each other. The most annoying thing about both Google Analytics and Google Website Optimizer is that they don't work together "straight out of the box". Continue reading →

Google Analytics and Google Website Optimizer: Not Quite a Perfect Match is a post from: Conversion Rate Library

What is a Conversion Rate and Does it Really Matter?

Mark — Sat, 07 Aug 2010 09:59:39 +0000

How to choose a website metric that really measures what your online business achieved. One you can take to the bank. Conversion rates may just be academic. Continue reading →

What is a Conversion Rate and Does it Really Matter? is a post from: Conversion Rate Library

The Myth of the Short Attention Span

Mark — Sat, 31 Jul 2010 11:19:09 +0000

There is a dangerous and persistent myth around online copywriting that you should keep your copy short. Doing so will cost you sales and leads. Find out more. “the book business is now bigger than the music industry and on equal footing with film. According to University of Melbourne researchers, annual book sales are worth about $1.7 billion. … it means Australians are buying almost ten books a year.” If we have short attention spans what are we doing with all these billions of dollars of books? Continue reading →

The Myth of the Short Attention Span is a post from: Conversion Rate Library

Email Still Beats Social Media

Mark — Mon, 26 Jul 2010 11:08:05 +0000

Email still remains the king of online marketing, and even snail mail performs much better than social media. A recent survey by Crossview revealed that 39% of customers preferred to receive promotional messages via email as opposed to just 9% from social … Continue reading →

Email Still Beats Social Media is a post from: Conversion Rate Library

Kiss and Sell – Conversion Rate Optimization – Tip # 4

Mark — Fri, 02 Jul 2010 00:53:26 +0000

The simpler you can make your online processes the better. The easier it is for your customers to interact with your site the more money you’ll make, the more leads you’ll get, the more conversions you’ll get etc. Just think … Continue reading →

Kiss and Sell – Conversion Rate Optimization – Tip # 4 is a post from: Conversion Rate Library

Confessions of Conversion Rate Commando

Mark — Wed, 07 Apr 2010 10:49:40 +0000

There’s more to it than just conversion rate. For the past 12 years I have been a conversion rate fanatic, evangelist and downright pain to some people over conversion rates. While my obsession has not been without good reason, for … Continue reading →

Confessions of Conversion Rate Commando is a post from: Conversion Rate Library