Email Marketing

Email Still Beats Social Media

Email still remains the king of online marketing, and even snail mail performs much better than social media.

A recent survey by Crossview revealed that 39% of customers preferred to receive promotional messages via email as opposed to just 9% from social media.

The old fashioned direct mailer (via snail mail) also remains a potent tool, with 23% preferring it over social media.

That's not to say that social media isn't an effective tool, it's just that as marketers and business owners we need to keep perspective on where we're focusing our marketing efforts.

In other words don't abandon email and mailers for the latest "flavour of the day" internet marketing technique.

Email Deliverability - Getting To First Base

photo credit: ttarasiuk

Email is still the killer online marketing tactic, however, making sure your carefully crafted email gets through to the intended recipient, let alone read, is a real obstacle course.

Undelivered and bounced emails are the bane of most online marketers, and the reasons emails bounce can be endless and labyrinthine.

Given that email is still one of the most effective online marketing tools, it is well worth fine-tuning everything about your email campaigns to get the maximum return you can. (See Email is Still King of Online Marketing.)

Recently a fellow Goouze and Linkedin contact, Kathryn Millette, Internet Manager at R. G. Barry Corporation, asked why her latest email was triggering high spam scores and being bounced.

A quick look at Kathy’s email immediately revealed some obvious, but all too common problems. The following analysis of Kathy’s email has lessons for us all.