Ten Million Australians Will Buy Online in 2012
New research from leading accountancy firm PwC reveals that nearly 10 million Australians will buy something online in 2012.
It estimates that online sales currently make up just 6.3% of the retail spend, and tip it to grow to 9% in the next four years.
That's a compound annual growth rate of 14.1%.
The research also sheds some light on how much is being spent locally vs overseas.
But perhaps the most relevant statistic is that 55% of shoppers are buying online because of lower prices. We all love a bargain.
See the full report below. (Click for the PDF.)
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