Ecommerce - Online Shopping
The perennial question, and usually met with the frustrating response: â€śIt depends...â€ť
So in this post I will give you some hard figures about what you can pay or not pay to get your business online.
Firstly, you can get great websites for free or you can do what Australian retailer David Jones has done and spend $160 million with IBM to get your website up.
And while the new DJâ€™s website is impressive, I know there are some smart developers out there who could have got the same result for a fraction of the price.
So where does that leave the average business when it comes to building or upgrading their web presence?read more...
May 20, 2013
Slow site speed kills your online revenue. Latest research shows online retailers are worse than ever at understanding this simple revenue boosting concept.
Amazon recently calculated that for every second delay in loading its web pages it loses $1.68 billion a year.
I’ve demonstrated the profound impact site speed has on website revenue over the years but the message just isn’t getting through. (Blink and You’ll Lose a Customer, 55% of Shoppers Abandon Poor Performing Sites)
Speeding up your website is one of the simplest things a business can do to increase its online revenue.
It delivers a permanent and perpetual increase in online business.
Nov 26, 2012
New research from leading accountancy firm PwC reveals that nearly 10 million Australians will buy something online in 2012.
It estimates that online sales currently make up just 6.3% of the retail spend, and tip it to grow to 9% in the next four years.
That's a compound annual growth rate of 14.1%.
The research also sheds some light on how much is being spent locally vs overseas.
But perhaps the most relevant statistic is that 55% of shoppers are buying online because of lower prices. We all love a bargain.read more...
Oct 11, 2012
Online business may be growing dramatically, but it’s still only scratched the surface.
More explosive growth is still to come.
Mainstream Australian business has been notoriously slow to join the online party, especially retail, yet the growth in online revenue has still been dramatic.
Once the majority gets onboard, online shopping and business is likely to explode in ways we haven’t imagined yet.read more...
Sep 20, 2012
Two recent reports show the huge disconnect between what shoppers are doing and where local retailers are at in the online business space, especially in Western Australia.
In a nutshell:
- WA Shoppers are Online
- But WA Business isn’t
The recent National Australia Bank (NAB) Online Retail Sales Index July 2012 confirmed an ongoing trend of West Australian consumers leading the nation in the use online shopping.
Spending online by West Aussies grew by a staggering 34% compaerd to the previous period.read more...
Sep 14, 2012
Research shows confusion and conflicting expectations.
A new research report shows some encouraging signs among Australian retailers but also highlights just how inexperienced and unprepared most of them are for online shopping.
The Australian Retail Adoption Plans for Online Advertising and E-tailing report released by AIMIA has some interesting stats but its ultimate conclusion is
“The stark reality for the industry is there are precious few senior, experienced “client side” personnel in Australia – meaning most retail organisations are learning as they go. This places Australian retailers at a disadvantage.”
More Retailers Online, but Not Many Sellingread more...
Jun 05, 2012
The latest NAB Online Retail Sales Index reveals that online shopping in Western Australia is growing at 32% a year, twice that of the rest of Australia.
What’s more the growth is strong across most age groups including over 30’s, over 40’s and over 50’s.
WA’s share of the national online retail spend pie was 11.4% or $1.26 billion.
NAB put the remarkable growth down to WA”s strong economy and the booming mining sector.
The total Australian online shopping spend for the past 12 months was $11.1 billion, or 5% of the total retail spend.read more...
May 28, 2012
Fast Fashion and Even Faster Money
Online clothes shopping is forecast to grow faster than any other category this year according to research firm Forrester.
In another blow to traditional bricks and mortar stores, fashion and clothes shopping is all the rage in 2012.
Such items were once thought immune from the threat of online shopping as offline retailers mistakenly believed customers needed to touch and try the garments on before purchasing.
Not anymore. Read on...read more...
May 26, 2012
Australian Baby Boomers and Generation Xers dominate online spending according to recent research from Mastercard.
The report says that 45-49 year olds are the most active online purchasers followed by the 50-64 years olds.
That could well be because they have more disposable income, but nevertheless it proves once again that Australian shoppers have moved wholeheartedly to the online retail space.
Age is neither a factor nor a barrier when it comes to shopping online.read more...
May 02, 2012
Start Running Now
2012 is already the most frenzied and chaotic time yet for online retailing according to leading research firm the e-tailing group.
In its latest report: Racing on the Technology Treadmill: Confronting the Pace of Change, it says that even experienced online operators are finding the going overwhelming.
The Chicago based research company has been studying online business for 18 years, and for the past 11 has published an annual survey of online merchants’ tactics, practices, strategies and issues.
For those businesses not yet online it must now seem like they are at the point where the train has almost left the station. If they run like hell they might just make the last train; if they hesitate it will be gone forever.read more...
May 01, 2012
Lessons in Style and Simplicity from Modcloth
Vintage apparel retailer and online darling Modcloth provides classic examples of how to get online shop design right from landing pages to product pages.
Along the way it reinforces some old rules and breaks a few as well.
Clean, Crisp and Inviting Home Page
First the homepage is beautifully simple with one stunning image that immediately draws your eye to the main call to action.
It also helps that the surrounding areas are very clean, uncluttered and have plenty of white space. So there is nothing to compete with the main image and call to action.
There’s no mistaking what the customer need to do next. “Dive into our stylebook.”read more...
Mar 13, 2012
About a million dollars a year. Frightening, isn’t it?
Time to raid the piggy bank.
The question of cost is one that always comes up with professional online service providers: “What’s the cost of a website?”
It’s always a tricky one to answer. It’s like the proverbial “How long is a piece of string?”
The answer depends on what you are hoping to achieve, what resources you have and what you are prepared to spend.
And so the delicate dance between service provider and client begins. It’s not that we are being evasive or trying to get as big a budget out of you as we can, it just really does depend.
And often we are trying to spare you the effect of “sticker shock” if we told you what it’s really going to cost.
What You Really Need
Thankfully, US Inbound Marketing firm, Kuno Creative has put together a really useful eBook that, among other things, addresses marketing website costs.read more...
Mar 12, 2012
The continual missteps by Gerry Harvey in the online world are case book examples of what not to do.
They provide glaring and obvious lessons for any Australian business entering the online shopping world.
So in that respect we should all thank Uncle Gerry for the lessons.
Last week Harvey said he was drastically scaling down his expectations for his online store after only a few months of operation. Previously Harvey had been on record as saying he expected his online store to be turning over billions.
Perhaps now other Australian retail outlets that are considering going online or about to go online, will stop and think:
“Well if Gerry Harvey doesn’t know what he’s doing, perhaps we should think carefully about finding someone who does and learn from them.”
Mar 08, 2012
Still small, but growing rapidly and attracting international retailers.
The National Australia Bank (NAB) this week released its latest report on the state of the Australian online retail market.
It makes for interesting reading.
Despite the howls of some in the bricks and mortar sector last year, online shopping is not robbing its offline cousins, nor are the bulk of purchases being made overseas.
According to the NAB Online Retail Sales Index - In depth report: January 2010 – January 2012, online retail accointed for only 4.9% of the total Australian retail spend of $216 billion
That equates to a very healthy $10.5 billion online market.read more...
Mar 02, 2012
Most businesses are making it incredibly easy for organised criminals to steal critical data, according a new report from Verizon Business.
While organised crime is getting more and more innovative about online crime, many businesses seem to be going backwards and failing to comply with even the basic security standards.
The reasons seem to be a combination of ignorance, laziness and a surprising reluctance to invest in securing customer and company data.
Organised Crime is Coming to Get You
The Verizon report found that 285 million records were compromised last year (2008), and that 91% of the attacks were by organized criminals.
That is, security breaches are no longer the domain of teenage hackers just looking to make a name for themselves. Your data is now a major target of organised crime, which is investing considerable time, money and resources to get at your sensitive information.read more...
Apr 21, 2009
How Web 3.0, the Semantic Web Will Affect Everything
The web of the future is going to make content supreme. What’s more, it’s going to make it incredibly valuable in ways that may finally see content creators get real reward and value for their efforts.
Almost since the start of the modern web, industry experts have been continually saying that Content is King: And they’ve been right, but now they’re right in ways that they couldn’t have possibly imagined.
The coming semantic web, known variously as the data web, microformats, FOAF, RDF, Linked Data, Web 3.0 and a whole host of new acronyms is pointing to big changes in cybersphere.
Yahoo recently announced it was embracing semantic web standards , and has already released some interesting tools that point to the future. Many are seeing this as a good thing and direct challenge to Google.
The End of Google?read more...
Apr 01, 2008
10 Free Solutions To Give You a Complete Website
When I first began working in e-commerce I was regularly "quoted" seriously high six figure amounts just to build a website, with another similar amount required for implementation.(It wasn't that long ago.)
Mercifully, things are so much better now. Today there are so many free solutions and services that it is possible for anyone to build a fully featured website for nothing. And in almost no time.
Obviously there will still be design and set up costs involved, but for the most part the change has been radical.
Here then is my list of 10 free services and applications to get you on your way. They are not in any order, so you can choose at random.read more...
Mar 20, 2008
Some interesting reports have recently been released detailing what techniques and strategies many direct marketers are using to acquire and keep customers.
Direct marketers are usually the sharpest cookies in the marketing arena because they are obsessed with producing financial results, and will usually do whatever it takes to turn a dollar. (No bad taste jokes please.)
Therefore, they are usually worth listening to as they can always back up their marketing strategies with hard results.
The Number One Tactic
According to Target Marketing’s Media Usage Report, the number one tactic for getting more customers and giving the strongest return on investment (ROI) was direct mail.
That’s the printed, personal letter in an envelope with stamp kind of mail.read more...
Mar 07, 2008
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