Category Archives: Online Marketing
Why the Old Spice Guy Campaign Flops
Was the “Old Spice Guy” campaign really successful? A lot of respected marketing and ad people had their doubts right from the beginning, and evidence is starting to emerge that the campaign’s success may be as limp as a dead … Continue reading
Kill Your Online Marketing Guru
“If you meet your guru on the road, knock him on the head and kill him.” Old eastern spiritual saying. Such old wisdom applies even more to modern online marketing. Snake oil seems to abound, and it’s often hard to … Continue reading
Marketers See Thru Seth Godin
Recently a post appeared over on Linkedin’s Digital Marketing Group over one of Seth Godin’s blog posts. In a nutshell it seems that many marketers have a pretty low opinion of Godin. The original author of the Linkedin post originally … Continue reading
Online Video Sucks
The explosion of online video is being greatly abused by many people. Video is a powerful means of communicating, it is not a magic solution for your online marketing.
This post explains some of the very real problems with online video as a business and marketing tool. Continue reading
Email Still Beats Social Media
Email still remains the king of online marketing, and even snail mail performs much better than social media. A recent survey by Crossview revealed that 39% of customers preferred to receive promotional messages via email as opposed to just 9% from social … Continue reading
Kiss and Sell – Conversion Rate Optimization – Tip # 4
The simpler you can make your online processes the better. The easier it is for your customers to interact with your site the more money you’ll make, the more leads you’ll get, the more conversions you’ll get etc. Just think … Continue reading
Busy People Don’t Blog
For most of this year I have been extremely busy. Too busy to blog regularly. Also, everyone I know is very busy. So it got me thinking: “Who has time to blog?” Not many of us as it turns … Continue reading
How Much Does SEO Cost?
photo credit: bradleygee “… optimizing one site will take five people a whole year and cost $500,000 …” according to Craig Macdonald, CMO of Covario. Mr Macdonald was talking about something else when he made this comment, but the impact … Continue reading
Ten Free Online Marketing Tools
A while back, I put together a list of 10 free tools to enable you to build an online business for free. (Actually, it ended up being 21, but who’s counting.) Anyway, I already have another 10 that I just … Continue reading
Online Marketers Pay Lip Service to Conversion Rate Optimization
photo credit: kimberlyfaye More than 90 percent of all online marketers and businesses are leaving vast amounts of money and business on the table by ignoring conversion rate optimisation. A recent survey by Alterian found that less than half of … Continue reading
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- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
