Category Archives: Online Advertising
Online Advertising – the Last Thing You Should Do
And the Top Five Things To Do First Ninety nine percent of online advertising doesn’t work. Two more reports highlight the appalling click thru rates generated by online ads. One from Adtech and another from ABI. photo credit: Pascale PirateChickan … Continue reading
How To Get More Customers Online
Some interesting reports have recently been released detailing what techniques and strategies many direct marketers are using to acquire and keep customers. Direct marketers are usually the sharpest cookies in the marketing arena because they are obsessed with producing financial … Continue reading
To Market Online You Must Market Offline
Traditional offline marketing is one of the most effective ways of driving qualified customers to your online business. However, it is often totally overlooked by many in the ecommece and online marketing arena. Scratch any online marketer and you’ll find … Continue reading
Online Advertising Doesn’t Work – Yet More Evidence
I recently came across a DoubleClick report entitled: Video Ad Benchmarks: Average Campaign Performance Metrics, which enthused about how video ads were 5 times more effective than graphic ads. “Big deal,” I thought. Traditional graphic ads, banner ads etc have … Continue reading
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- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
