Category Archives: Ecommerce
Kiss and Sell – Conversion Rate Optimization – Tip # 4
The simpler you can make your online processes the better. The easier it is for your customers to interact with your site the more money you’ll make, the more leads you’ll get, the more conversions you’ll get etc. Just think … Continue reading
Confessions of Conversion Rate Commando
There’s more to it than just conversion rate. For the past 12 years I have been a conversion rate fanatic, evangelist and downright pain to some people over conversion rates. While my obsession has not been without good reason, for … Continue reading
Is Your Customer Data Secure? - Very Unlikely.
Most businesses are making it incredibly easy for organised criminals to steal critical data, according a new report from Verizon Business. While organised crime is getting more and more innovative about online crime, many businesses seem to be going backwards … Continue reading
Ten Free Online Marketing Tools
A while back, I put together a list of 10 free tools to enable you to build an online business for free. (Actually, it ended up being 21, but who’s counting.) Anyway, I already have another 10 that I just … Continue reading
Online Advertising – the Last Thing You Should Do
And the Top Five Things To Do First Ninety nine percent of online advertising doesn’t work. Two more reports highlight the appalling click thru rates generated by online ads. One from Adtech and another from ABI. photo credit: Pascale PirateChickan … Continue reading
Online Marketers Pay Lip Service to Conversion Rate Optimization
photo credit: kimberlyfaye More than 90 percent of all online marketers and businesses are leaving vast amounts of money and business on the table by ignoring conversion rate optimisation. A recent survey by Alterian found that less than half of … Continue reading
Email Still King of Online Marketing
A recent survey by Datran Media shows that good old email is still the number one tactic for producing online marketing results. Over 80% of the marketers surveyed said email was the most effective online marketing tactic, followed by search … Continue reading
How Validation Will Increase Your Conversions and Profits
In This Story: Validate for Profit Why Standards Matter Avoid Legal Action Obey The Law Build Trust To put it simply – validating your site (making it standards compliant) will increase your conversions, sales and profits. It will also prevent … Continue reading
Content is Not King – it is Supreme
How Web 3.0, the Semantic Web Will Affect Everything The web of the future is going to make content supreme. What’s more, it’s going to make it incredibly valuable in ways that may finally see content creators get real reward … Continue reading
Never Pay For Web Development Again
10 Free Solutions To Give You a Complete Website When I first began working in e-commerce I was regularly "quoted" seriously high six figure amounts just to build a website, with another similar amount required for implementation.(It wasn’t that long … Continue reading
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- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
