Category Archives: Conversion Rates
What is a Conversion Rate and Does it Really Matter?
How to choose a website metric that really measures what your online business achieved. One you can take to the bank. Conversion rates may just be academic. Continue reading
Kiss and Sell – Conversion Rate Optimization – Tip # 4
The simpler you can make your online processes the better. The easier it is for your customers to interact with your site the more money you’ll make, the more leads you’ll get, the more conversions you’ll get etc. Just think … Continue reading
Confessions of Conversion Rate Commando
There’s more to it than just conversion rate. For the past 12 years I have been a conversion rate fanatic, evangelist and downright pain to some people over conversion rates. While my obsession has not been without good reason, for … Continue reading
What Italian Ice Cream Can Teach You About High Conversion Rates
Conversion Rate Optimization – Tip # 3 Uncle Benny was famous in Western Australia for introducing irresistible Italian ice cream to the locals. In the early days he used to make his delicious concoctions at home before taking them down … Continue reading
Conversion Rate Optimization – Tip # 2
What Tiger Wood’s Apology Can Teach You Tell the truth, damn it! photo credit: Chester Zoo Tiger Wood’s lame apology was universally panned for being phoney. Hey, even us guys could tell he was just blowing smoke up our collective … Continue reading
Conversion Rate Optimization – Tip # 1
Make Your Images Bigger Welcome to a new and ongoing series of tips on how to improve your online conversion rates. Every week (roughly) I’ll be giving you one technique that you can use straightaway to improve your online results. … Continue reading
Conversion Rates – The Missing Improvement Secrets
Conversion rates can be 400% higher or more when running a marketing campaign. This means there is more to website conversion rate improvement than conventional conversion rate practices such as landing page optimisation, and tweaking website design factors. Offline and … Continue reading
Online Marketers Pay Lip Service to Conversion Rate Optimization
photo credit: kimberlyfaye More than 90 percent of all online marketers and businesses are leaving vast amounts of money and business on the table by ignoring conversion rate optimisation. A recent survey by Alterian found that less than half of … Continue reading
101 Tips to Improve Your Conversion Rates
photo credit: saguayo I could have easily come up with a 1001 tips, but that might have been too much to digest in one sitting. As I say on my main site, most online businesses are suffering from”The Death of … Continue reading
How Validation Will Increase Your Conversions and Profits
In This Story: Validate for Profit Why Standards Matter Avoid Legal Action Obey The Law Build Trust To put it simply – validating your site (making it standards compliant) will increase your conversions, sales and profits. It will also prevent … Continue reading
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- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
