Calls To Action

• How Google Analytics Blog Gets Conversion So Wrong

  How the Online Giant Makes a Classic “Noobie” Conversion Faux Pas.

  The other day I rediscovered the Google Analytics blog . A great read and one I instantly wanted to add to my RSS feed list.

  

  However, for the life of me I couldn’t find the friendly orange RSS button.

  See screenshot. No matter how hard you look, you won’t find it.

  “What?” I thought. “What’s going on? Surely not?”

  Eventually I found it after scrolling down the page and finding the universal orange button below the fold.

  “Below the fold? Is anyone still making this mistake?”

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  Mar 02, 2009

• Irresistible Homepage But No Call to Action

  This fantastic homepage really got my tastebuds going, but where oh where is the call to action?

  Fantastic looking design from Yogurberry and a great value proposition: "It's not cheating, it's eating healthy." but no direction of where to go.

  It's a classic example of a great design let down badly by a non existent call to action.

  Remember a call to action is to leave you in no doubt as to what to do next.

  Sadly in this case, and as with most websites, it's a guessing game as to where the user is suppossed to go.

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  Feb 03, 2009

• Calls To Action - Left or Right?

  Which is Best?

  I've been involved in a great conversation with John Quarto-vonTivadar over at Future Now about the best place to put calls to action.

  It started after John and his friends saw online retailer, Crutchfield, had put all of its shopping cart call to action buttons on the far left of the screen.

  This started a whole debate on where the preference for right sided calls to action came from, how to test them against left sided ones, and the total influence of design elements on the buying process.

  Some very smart people have contributed to this conversation, so it's worth checking out.
  Testing Add-to-Cart Buttons: Stuck in the Middle With You
  
  We haven't come up with any definitive answers yet, but the discussion is lively and has brought a whole range of interesting points.

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  Feb 05, 2008