Monthly Archives: March 2010
What Italian Ice Cream Can Teach You About High Conversion Rates
Conversion Rate Optimization – Tip # 3 Uncle Benny was famous in Western Australia for introducing irresistible Italian ice cream to the locals. In the early days he used to make his delicious concoctions at home before taking them down … Continue reading
Conversion Rate Optimization – Tip # 2
What Tiger Wood’s Apology Can Teach You Tell the truth, damn it! photo credit: Chester Zoo Tiger Wood’s lame apology was universally panned for being phoney. Hey, even us guys could tell he was just blowing smoke up our collective … Continue reading
Conversion Rate Optimization – Tip # 1
Make Your Images Bigger Welcome to a new and ongoing series of tips on how to improve your online conversion rates. Every week (roughly) I’ll be giving you one technique that you can use straightaway to improve your online results. … Continue reading
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- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
