Monthly Archives: August 2009
How Much Does SEO Cost?
photo credit: bradleygee “… optimizing one site will take five people a whole year and cost $500,000 …” according to Craig Macdonald, CMO of Covario. Mr Macdonald was talking about something else when he made this comment, but the impact … Continue reading
The Seven Habits of Highly In-effective Analytics
photo credit: 1happysnapper A while back, I posted about online marketers paying lip service to conversion rate optimisation. Several research reports had revealed yet again that many marketers were not making full use of analytics . • If results truly … Continue reading
Posted in Analytics, Google Analytics
Tagged Analytics, business, effectiveness, Google, Google Analytics, Online Marketing
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- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
