Monthly Archives: March 2009
Ten Free Online Marketing Tools
A while back, I put together a list of 10 free tools to enable you to build an online business for free. (Actually, it ended up being 21, but who’s counting.) Anyway, I already have another 10 that I just … Continue reading
Email Deliverability – Getting To First Base
photo credit: ttarasiuk Email is still the killer online marketing tactic, however, making sure your carefully crafted email gets through to the intended recipient, let alone read, is a real obstacle course. Undelivered and bounced emails are the bane of … Continue reading
Online Advertising – the Last Thing You Should Do
And the Top Five Things To Do First Ninety nine percent of online advertising doesn’t work. Two more reports highlight the appalling click thru rates generated by online ads. One from Adtech and another from ABI. photo credit: Pascale PirateChickan … Continue reading
Online Marketers Pay Lip Service to Conversion Rate Optimization
photo credit: kimberlyfaye More than 90 percent of all online marketers and businesses are leaving vast amounts of money and business on the table by ignoring conversion rate optimisation. A recent survey by Alterian found that less than half of … Continue reading
101 Tips to Improve Your Conversion Rates
photo credit: saguayo I could have easily come up with a 1001 tips, but that might have been too much to digest in one sitting. As I say on my main site, most online businesses are suffering from”The Death of … Continue reading
How Google Analytics Blog Gets Conversion So Wrong
How the Online Giant Makes a Classic “Noobie” Conversion Faux Pas. The other day I rediscovered the Google Analytics blog . A great read and one I instantly wanted to add to my RSS feed list. However, for the life … Continue reading
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- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
