Monthly Archives: February 2008
To Market Online You Must Market Offline
Traditional offline marketing is one of the most effective ways of driving qualified customers to your online business. However, it is often totally overlooked by many in the ecommece and online marketing arena. Scratch any online marketer and you’ll find … Continue reading
Posted in Ecommerce, Online Advertising, Online Marketing
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Calls To Action – Left or Right?
Which is Best? I’ve been involved in a great conversation with John Quarto-vonTivadar over at Future Now about the best place to put calls to action. It started after John and his friends saw online retailer, Crutchfield, had put all … Continue reading
Posted in Calls To Action
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- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
