Monthly Archives: January 2008
Do You Have a 30% Conversion Rate? Why Not?
The Popcorn Factory does. Or at 29.5% it’s close enough. Recent figures from Nielsen Net Ratings continue to show that a handful of sites are way ahead of the rest of the ecommerce world in terms of conversion rates. The … Continue reading
Posted in Conversion Rates
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Online Advertising Doesn’t Work – Yet More Evidence
I recently came across a DoubleClick report entitled: Video Ad Benchmarks: Average Campaign Performance Metrics, which enthused about how video ads were 5 times more effective than graphic ads. “Big deal,” I thought. Traditional graphic ads, banner ads etc have … Continue reading
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- Why the Old Spice Guy Campaign Flops
- Kill Your Online Marketing Guru
- Marketers See Thru Seth Godin
- Online Video Sucks
- Google Analytics and Google Website Optimizer: Not Quite a Perfect Match
- What is a Conversion Rate and Does it Really Matter?
- The Myth of the Short Attention Span
- Email Still Beats Social Media
- Kiss and Sell – Conversion Rate Optimization – Tip # 4
- Confessions of Conversion Rate Commando
