Conversion Rate Optimisation
Achieve More, Spend Less
Most online businesses only convert about 2% of their traffic into sales or leads. If you're in this majority, then the good news is that just getting to 4% conversion rate would double your results.
Getting a 20 or 30% conversion rate is simply mind boggling, yet that is exactly what a few select online businesses are doing.
It starts by simply recognising that the ROI from an increase in conversion rates outperforms almost every other form of online marketing.
There's more, such as increasing average order value and customer loyalty (repeat business), but it all starts with conversion and optimising your pages.
Other forms of online marketing also certainly have their place, but systematic improvement of your conversion rate is a very different game than what currently passes for most online marketing.
Increased conversion rates mean increased revenues ongoingly.
Once you've made the increase, you get the result every month, month after month, year after year. It's a perpetual increase, a one off investment that gives a permanent, persistent increase in sales.
What's more it starts to work like the miracle of compound interest, as all of yourmarketing efforts get amplified by the increase.
Increasing conversion rates and optimising your landing pages is a simple concept, but there are thousands of things required to achieve it.
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Further Reading
Global Conversin Rates - The Truth About Online Marketing and Ecommerce Performance
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Smarter Marketing Blog
Practical Tips you can use today to improve your online marketing.
Boost your conversion rates.
Gained from over ten years in online marketing and over thirty years in professional marketing. -
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