Specialist E-Business Consulting Service

Benefit From 30 years Business and Marketing Experience

Make Them Click focuses on creating successful online businesses.

We do what works.

It was founded by myself after many years of business communications consulting.

Extensive High Level Business Experience

I've been providing business communications services for over 30 years in the areas of marketing, advertising, public relations, media, publishing, training and development and of course online business. Prior to becoming involved in online business, I was a senior communications adviser to a wide range of clients from heads of governments, CEO's and boards of major corporations to small business and not for profit organisations.

Online Early

In the early nineties I began working with a client on a range of projects to help remote communities, mining communities and local governments make better use of the web. I also began working with senior government ministers on their early websites.

Ecommerce Beginnings

In 1998 I began setting up and managing one of the most successful precious metal online shopping sites in the world for The Perth Mint. The Perth Mint is Australia's leading specialist mint and has a global reputation for excellence and innovation. When I joined the Mint in 1998 ecommerce and online shopping was not a given.

Global Ecommerce Pioneer

At the time nobody else in the world was doing what the Mint was planning to do - selling precious metal collectibles of gold, silver and platinum online to the international market. Nobody in the world knew how to do it.

International Research

A major part of my task was to research the potential of the online market for the Mint's products and find out how to do it. I met and spoke to a great number of people, both nationally and internationally, in some of the top level legal, accounting, consulting, IT, security and banking firms, as well as leading experts in the fields of the internet and ecommerce.

However, as no-one had done this before, not many people could really provide the advice I needed. While ecommerce's success seems obvious now, back then it was an unknown, a potential risk of unknown proportions. To cut a very long story short, I steadily built an ecommerce site that consistently produced results way above the ecommerce industry averages.

Invaluable Real World Experience

What I learned in those early years about what works and what doesn't in terms of setting up and running a successful online store proved invaluable. The contacts I made, the knowledge learned and experience gained are irreplaceable.

Ongoing Success

Since leaving the Mint I have repeated that success for other organisations, and continue to maintain long term relationships with all of my clients. (You can see their comments on the results page.)

Deep Understanding of Business and Human Communications

My previous experience allows me to bring a depth of understanding to any online endeavour. It's an understanding founded on human experience and behaviour, not technology. Ultimately, communicating with your customers is what the internet is all about.